And how to use your brand on social media to connect with readers
This session will cover the essentials of author branding, book marketing, and using social media. Run by Anna Caig, a writer and marketing professional, the workshop will look at tools for exploring and pinning down your author brand, the version of you you’ll share with potential readers, in an authentic way which banishes the cringe.
We’ll also cover the practicalities of how to share your brand, and the content themes that come from this, on social media. As we know, ‘here’s my book, buy my book’ doesn’t cut it - so what can you talk about, and how can you create effective content?
We'll look at:
How to develop an authentic personal brand which reflects your passions and inspirations, including the development of content themes (what to talk about on your social media and other marketing channels)
An understanding of marketing strategy – a clear structure to follow to find readers who’ll love your work
Support to find confidence in your marketing and banish the cringe factor
Learn “what buttons to push” on social media: content creation practical tips and advice
Your Workshop Leader
Anna Caig trains creative people to do their own marketing. She works with The Society of Authors, Jericho Writers and The Literary Consultancy, as well as one-to-one with many writers. She’s worked in communications for over 20 years, specialising in media relations and strategic marketing campaigns, and is an experienced and engaging public speaker.
Anna also writes historical crime fiction and her debut novel was shortlisted for the CWA Debut Dagger prize. She reviews books for The Sheffield Telegraph and on her blog.
The former Head of Communications at Sheffield City Council and tutor on The University of Sheffield MA Journalism course, Anna began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.
Please note Sheila M. Averbuch is no longer able to co-run this workshop but it will go ahead as planned.
About the event:
Running time: 105 minutes including breaks
Tickets: £13 / £11 (plus 50p booking fee)
The event will be take place in Zoom meetings. Workshops are not recorded.
